High atop Beech Mountain at elevation 5046 feet, Fred's General Mercantile offers a wide variety of merchandise including clothes for each season, Christmas items from our Christmas room, a sale room with all different items, gift items, hardware, plumbing and auto necessities, groceries, ski and snowboard clothes and equipment and even a Deli where you can get the best Chili you've ever had! Our motto . . . IF WE DON'T HAVE IT, YOU DON'T NEED IT.