Fresh Life Gear

We are two brothers who were born and raised in Michigan. Growing up in the middle of 5 of the largest fresh water lakes in the United States, we know that there is a certain lifestyle that is formed by fresh water lakes.
Whether it be the frigid waters of Lake Superior, or the private feel of a small inland lake, there is nothing better than spending the summer with family and friends fishing, tubing, kayaking, or just spending time by the bonfire on the shore.
We will strive to bring you gear that will make you proud to say that you love living the Fresh Lifestyle.