GBRX Fitness

GBRX was founded by a group of fitness enthusiasts born and raised in Detroit - the greatest comeback city of our time. We are committed to bringing only the highest quality products to our community. Our brand is Michigan built and American made.

Our attention to detail, passion for wellness and strong work ethic are the forces driving our relentless pursuit of bringing the best, and only the best, to our loyal customers. We’re from the Motor City – industry, creativity and innovation is in our DNA. We are not afraid of hard work or dirty hands. The blood that courses through our veins is red, white and blue.

We regularly sit down to eat with our athletes and their families. We know our subcontractors’ significant others by their first names. We believe good business starts with an honest conversation and sincere handshake. We are motivated by the notion that good products develop from listening, instead of talking.

GBRX products are locally sourced as often as possible. Our mission is to deliver the best possible gear to the fitness community while supporting our local economy. With humility, we passionately support those around us.

We are thankful for those who have pioneered the rebirth of fitness - you know who you are. We are humbled to live in the land of the free and the home of the brave. We are believers. We are patriotic to our core. WE ARE GBRX.