Gee & Bee Sporting Goods

For more than 60 years Gee and Bee Sporting Goods has been supplying Western Maine and the greater Lewiston /Auburn area with quality athletic equipment and apparel. Gee and Bee was opened in 1947 by Jim Bouchles as a “complete team center” and in 1979 was purchased by Goldsmith’s Sporting Goods who had multiple stores across the state. It was on May 29, 1996 that Sandy and Kris Heldman bought the store, returned the former name and instituted the motto, “the way sports used to be,” Gee and Bee was originally located on Court street in Auburn and eventually moved to the Center Street Plaza. With Auburns retail growth booming on Mount Auburn Ave the Heldman’s purchased the former Andy Valley Gymnastic building where Gee and Bee now resides.

With over 7,000’ the store is a complete team center that specializes in a full line of retail merchandise as well as team equipment and custom uniforms complete with silk screening and embroidery. “We like to due business the old fashion way” if a customer comes in with special needs we will go out of our way to accommodate them.

Gee and Bee is a proud member of the National buying group Sports Inc. With over 500 stores of buying power we purchase the best equipment at the lowest prices and pass it all on to you, our valued customer.