GENTLE MONSTER LAUNCHED IN THE HEART OF NEW YORK CITY. DESIGNED WITH ARCHITECTURE AT LARGE' RAFAEL DE CARDENAS, WOOD, METAL, AND MAZE-LIKE MIRROR PLACEMENTS WERE USED TO EXPRESS THE BRAND'S PERSPECTIVE. EXPRESSING OUR BRAND PHILOSOPHY AND VISIONS THROUGH WINDOW DISPLAY AND OUR IN-STORE ART GALLERY, WHERE WE PLAN TO WORK WITH NEW YORK’S MOST INSPIRING AND REFRESHING ARTISTS, TO ENHANCE THE GENTLE MONSTER EXPERIENCE.