Geppetto's Toys

At Geppetto's Toys, discover a magical world where a kid can be a kid and so can everyone else. Geppetto's has been a San Diego Tradition for over 30 years. We are still locally owned and operated by the Miller Family. Our original location was in the Old Town area of San Diego and, thanks to your patronage, we have grown considerably in the last few decades with stores from Carlsbad to Chula Vista and many neighborhoods in between.

Complimentary gift wrap and more
We sell great toys, but it's also our service that we want to be exceptional. We offer complimentary gift wrapping every day. We are also happy to special order a product for you if we possibly can. Please let us know how we can make your shopping experience more enjoyable.

Toy Experts.
Our Toy Experts are full of great ideas and happy to recommend age appropriate toys that are entertaining, engaging, interactive and lots of fun!