Gitzit Fishing Lures

Whether you target bass or walleyes, trout or stripers and more, these are lures designed for success that actually work and are responsible for many state records and tournament wins.

Gitzit is often used as a generic term for a whole class of soft-molded lures, but it's actually a trademark of Gitzit Inc., the company made famous by Chris Hendershot since 1992 and before that as Bass N Man Lures with the creator of the original Fat Gitzit tube baits Bobby Garland.