Going Bulletproof

Bulletproof Coffee is a branded coffee drink consisting of "upgraded" black coffee blended with grass-fed butter and "Brain Octane oil", an 8-carbon fraction of medium-chain triglyceride oil. The recipe was created by Dave Asprey and first posted to his blog in 2009.[2] Asprey claims that the drink boosts cognitive performance and weight loss, and it has been consumed by sportspeople[3] and Silicon Valley entrepreneurs.

Dave Asprey is a, biohacker, Silicon Valley investor, entrepreneur and the man behind Bulletproof® Coffee. He is the founder of Bulletproof Nutrition, which reaches more than 1.5 million visitors monthly. His top-ranked podcast, Bulletproof Radio, has 7+ million downloads. He has also been featured on the Today show, Nightline, CNN, and in Financial Times, Rolling Stone, Men’s Health, Vogue, Marie Claire, Slate, Forbes, and more. He lives with his family in Victoria, British Columbia.

David Asprey developed his Bulletproof Coffee recipe after traveling to Tibet and tasting yak-butter tea drinks. He returned to the United States and experimented with buttered drink recipes and published the preparation for his buttered coffee drink on his blog in 2009.

In 2014 Bulletproof Coffee was featured on shows such as Good Morning America, Today and The Tonight Show with Jimmy Fallon, and had a following of over three million consumers. By 2015, Bulletproof was operating with 20 employees and had over six million unique visitors to its website. The stand-alone Bulletproof Cafe opened in Los Angeles that same year.