The grocery outlet features hundreds of items including: snacks, canned goods, and boxed dinners at marked down prices to give the most affordably priced foods in the area.
Dane Vida, founder of IRBN Foods, has spent almost 40 years of his life working in the food industry. With more than two decades of sales experience, Dane started IRBN from scratch with his son Jesse Vida, with aspirations of making the food industry better. His goal in developing the Grocery Outlet is to service the people in the community with affordable food products. One of the ideas is to bring the small outlet store to the people that don't have access to their own form of transportation. By being in a location with no other grocery outlets, this allows people in the area access to affordable food at a convenient location.