Our Mission is comprised of our Core Values, which serve to guide our business daily.
We work to raise the standard of our customers' health and well-being.
We offer the highest quality natural and organic products at competitive prices.
We strive for unparalleled customer service.
We provide a vibrant workplace that is educational, fun, career building and life enhancing.
We are evangelists for all things natural and humanitarian.
We believe in clean eating and healthy living.
We buy locally and regionally whenever possible.
We live by these Core Values while maintaining a profit so that we can become a sustainable force for good in the communities we serve.