BNI provides a structured and supportive system of giving and receiving business. It does so by providing an environment in which you develop personal relationships with dozens of other qualified business professionals. By establishing this formal relationship with other people, you will have the opportunity to substantially increase your business. Word of Mouth is the most cost-effective form of advertising possible. BNI provides a structured environment for the development and exchange of quality business referrals for both men and women. If referrals are an important part of your business, then BNI is the organization for you.