Harley-Davidson of Dallas

In the Fall of 1929, a brave entrepreneur opened the first Harley-Davidson® motorcycle dealership in Dallas, Texas and simply called it "Harley-Davidson® of Dallas". His name is lost to history; searches of old Dallas business archives and the Harley-Davidson® Motor Company archives come up with nothing but a start date and general address of Main and Elm. Of course, the first Harley® motorcycle dealership in town would be located in Deep Ellum... just makes sense, doesn't it? A kind gentleman recently sent us information that the original address was 2824 Main St., on the Southwest corner of Oakland and Main Streets. What doesn't make sense is that brave entrepreneur obviously prospered in a time when the Great Depression rocked the nation- he bet on a winner, and what a winner Harley-Davidson® motorcycles have turned out to be!