Hit It Hard or H.I.H Apparel is a company focused on one mission statement and that is Hitting It Hard no matter what! Through discipline, hard work, and commitment anything is possible. Putting your all into anything you decide to do in life whether that be sports, training, education & personal growth, you have to be willing to give your all. Hit It Hard Apparel will help all those if you tell yourself everyday...... HIT IT HARD!