Our story begins 4000 years ago ... our secret formula is based on active ingredients extracted from the "seven species" are seven kinds of plants that grow in the soil of the Holy Land. The inspiration for the development of our products lies in the Old Testament book of Deuteronomy Chapter VIII Verse Eight: "For the LORD...bringeth thee into a good land, a land of brooks of water, of fountains and depths, springing forth in valleys and hills; a land of Wheat and Barley, and Vines and Fig-trees and Pomegranates; a land of Olive-trees and Dates honey."