Imperfect

Did you know that 20% of the food grown in the US goes to waste because of how it looks? That's 6 BILLION pounds of food that could be feeding people. Why? Because it looked a little different - too big, too small, not perfectly round.

We've come up with a way to redefine beauty in produce - Because there is no reason to waste perfectly good fruits and vegetables.

Imperfect is a social venture founded by three food entrepreneurs passionate about reducing food waste. We give consumers the chance to buy delicious, wonky-looking produce at a discount. So instead of going to waste, all those odd-looking fruits and vegetables will be helping Americans eat healthier, at a price they can afford.