Inspired Design Studio

Maybe you hear the word “story” and think it’s not that important for your brand.

Maybe you want to jump to the good stuff--the logo, the pretty fonts, the gorgeous pamphlet.

But I have a secret to tell you: Story sells.

And you want your stuff to sell, right? (Unless you’re an individual looking for the world’s most gorgeously designed wedding invitations, in which case you should hike up that garter belt and click on over here.)

Your story isn’t a chronological list of your company’s every accomplishment; in fact, when it comes to design, your story may not even look like a traditional story at all.

Rather, your story is the one tucked in between the details. That just right shade of midnight blue on your 100% cotton letterhead. The hidden meaning of three stripes in your new logo. Making sure we use the perfect photo that shows your true personality - and everything your brand stands for - on the highway billboard. (You’ll look fabulous. Trust me.)

With every glance of the eye, you’re saying something about who you are--and more importantly, about the customers you’re trying to attract.

And that’s the real secret of storytelling through design.

It isn’t about your story.

It’s about how your story makes your customers feel.