It's-It Ice Cream

A Legend of San Francisco, created in 1928 and just as delicious and mouth watering today, as it was on its creation day nearly 100 years ago. Many generations have savored the IT’S-IT. Throughout the years, the company has gone through many changes yet the product remains the same as it did in 1928. Maybe that's why IT’S-IT was named "The official food of San Francisco."