J & V Pizzeria

J&V Pizzeria was founded by Johnny Mortillaro and Vincent DeGrezia in 1950. Just two Italian guys who loved cooking and truly enjoyed food. Johnny from Sicily and Vinny from Naples felt they would make a great team by combining their secret Italian recipes to come up with the best pizza in Bensonhurst and offer this to all their neighborhood.

Johnny and Vinny were also responsible for introducing the idea of selling pizza by the slice, which made it easier to afford without having to buy the whole pie. They began selling slices through an open window in front of the pizzeria at 15 cents per slice and 5 cents for soda.