From 50 years of experience tying fishing flies & making fishing lures as a hobby and past business experience, our goal is to produce the best fishing products for fly fishing, Bass fishing, and for the pan fisher and saltwater angler. My name is Jim Hester, CEO and Owner, and I've spent a lifetime fishing for Bass, Trout, Striped Bass, Redfish, Seatrout, Panfish and other fish species with flies & lures I made myself. My hope is that there will be something here of interest to the avid & casual angler alike.