Johnny Appleseed Visitors' Center

Johnny Appleseed Country is the official destination marketing organization of North Central Massachusetts. Partnering with the lodgings, attractions, restaurants, and shops to promote this unique travel destination nestled in the heart of Massachusetts. Come to the Johnny Appleseed Country to enjoy contemporary comforts in an unblemished setting. The cities and towns within this thriving and scenic region include Ashburnham, Ashby, Athol, Ayer, Barre, Bolton, Clinton, Fitchburg, Gardner, Groton, Harvard, Hubbardston, Lancaster, Leominster, Lunenburg, Pepperell, Petersham, Phillipston, Princeton, Royalston, Shirley, Sterling, Templeton, Townsend, Westminster, and Winchendon.