Joy J’s is a trendy Boutique to meet all of the clothing wear needs of teenage girls through women of all ages in the Roanoke Valley and surrounding area. In the Roanoke Rapids area there are no such stores that can meet the trendy need at an affordable cost. This store will allow a customer to purchase a dress, hand bag and jewelry with a fair price tag. The store will give a friendly / home feel to make a shopping experience like no other.