Keen Decision Systems

Keen is a software company focused on helping managers make better, faster, marketing and sales investment decisions with more impact. In the face of an increasingly challenging and complex competitive environment, managers still struggle with how to best allocate budgets and understand the financial impact of critical marketing and sales investment decisions. Keen created its dynamic Marketing Investment Decision Analysis® (MIDA) system to address this extremely important challenge. With this holistic approach, MIDA can continuously optimize marketing and sales investments in the face of heightened pressure to drive growth with fewer resources and less time. The result: Keen MIDA software creates sustainable shareholder value for our customers.