The Keller Williams Realty business model is based on our conviction that real estate is a local, service business,and that an international brand identity has very little importance or impact on that business. That's why we've never invested in national, consumer advertising, and instead put all our focus on developing the models and delivering the training, coaching and technology that powers a profitable, successful real estate business.
"We stand behind our agents, not in front of them."
-Gary Keller, Chairman and Co-Founder