LAUNCH

When all eyes are on Houston for Super Bowl LI, there will be more than those playing in the Big Game to be showcased on the international stage. A group of up-and-coming designers will have an opportunity to debut their talents in LAUNCH, an exclusive pop-up shop, located along the Avenida de las Americas.

LAUNCH is not only a nod to Houston’s reputation as "Space City,” the name also references the "launch" of emerging designers from Houston's growing creative community. The pop-up shop aims to promote and educate visitors and Houstonians alike of the high-level of goods designed and produced in the Bayou City.