License to Cruise Car Show (on Friday, September 29th, 2017) is a pre-event for Appleton's Octoberfest, which is the following day (Saturday, September 30th, 2017) in downtown Appleton. http://octoberfestonline.org/index.cfm
Each year, 75,000+ people come to License to Cruise to walk the Avenue and enjoy the 400+ classic and show vehicles, live music and great food from local restaurants. You'll find this year's feature vehicle to be Ford, in front of City Center Plaza and in the Fox Cities Performing Arts Center.
Live music from the Doo Wop Daddies (in Houdini Plaza ... corner of College Ave. & Appleton St.) starts at 6:00 p.m., and street corner performers throughout the Avenue. http://octoberfestonline.org/index.cfm?action=music
This is a non-alcoholic event.
Interested in displaying your car during the show? There are a couple requirements that must be met. Click the following link for more details: http://octoberfestonline.org/index.cfm?action=activity.license_to_cruise.
If your car meets the requirements, a $5 fee will be collected prior to entrance onto the Avenue. We begin the procession onto the Avenue at 4 p.m. First come, first served.