Lucid was started in 2005 by local gal Paula Ivins Kingston after 10 years away as Global Educator for Aveda in Minneapolis, Creative Director for Aveda's Flagship Salon in NYC, and Salon Director for the Oscar Bond Salon in NYC. She continued her work in NYC at the Serge Normant Salon in NYC after opening lucid. "Lucid has grown into a brand of it's own which makes me very proud. I have the best staff anyone could hope for. We aim high and love to make people feel beautiful. And if it's not right, we make it right!" Paula Ivins Kingston