Mega Education® is a dynamic, "stay in school", media based, scholastic incentive system "edutaining" Generation Y via it's hip spokesperson, Mega Eddie®; an animated, urban super hero, who personifies life skills, character development and perseverance. Now celebrating it’s 22nd year, the program was designed to reward student effort and achievement. Mega Education® strengthens the corporate role in modern day education through positive role model characterization visualized through multi media campaigns.