The Miss Rodeo America program provides one of the most visible media spokespersons for the sport of professional rodeo and the Western way of life.
Since its inception in 1955, the Miss Rodeo America Pageant has recognized the need for scholarships to help contestants further their education. The Miss Rodeo America Scholarship Foundation was established in 1998 to broaden the scope of the scholarship program.
Prior to the Foundation's inception, Miss Rodeo America, Inc., distributed thousands of dollars annually in scholarship benefits to help talented deserving young women further their studies and become tomorrow's leaders. The non-profit Miss Rodeo America Scholarship Foundation, Inc. now continues this tradition.