Matt Soto Sr., CIPS, Realtor, Desert Living

Industry Veteran, Matt Soto Sr., joins La Quinta Office of Berkshire Hathaway HomeServices California Properties.
A licensed real estate broker since 1971.

Matt’s years of experience as mortgage industry executive, plus his local real estate knowledge as a "Resort Specialist", are great assets for his clients.

A proven management track record in sales and operations both regionally and nationally in the mortgage and real estate industry.

Matt has over 35 years of experience in the Financial and Real Estate sector holding various executive positions of leadership & management.

His roles and responsibilities during those experiences have tailored him to be fit for optimal client services, managing & operating desired results and most importantly, achieving the end goal of client satisfaction.

When time permits, Matt, an Air Force veteran, can be found enjoying golf, bowling, boating, theater, travel, and cooking. He is the father of three and grandfather of five. He is a Master Mason, Saddleback Laguna Lodge #672, and a Noble of Al Malaikah Shriner's.

About Berkshire Hathaway HomeServices California Properties...
In 2014, our expert agents assisted more than 12,000 customers in selling or buying a home, with a total closed volume of almost $12 billion.

Mission Statement:
“To provide all clients with outstanding Customer Service and Satisfaction”
Provide the highest possible value with the Sale and/or Purchase of their Real Estate needs.
This is accomplished by understanding and responding to the clients on their “TRU” needs.
• The Task Need: Plain Cake with Icing. This is the outer layer, and visible
• The Respect Need: Added Layers. This is covered by icing, to represent that clients don’t always express it, but it’s there.
• Uniqueness Need: Added flavors that the Client wants and it’s personalized. This is far below the surface. Clients want to be treated as unique with individual wants and needs.

My goal is to fulfill your “TRU” needs.