New Concept Gifts was established as a locally owned and operated family business and has been in the souvenir and gift business for more than 10 years. With vast amounts of daily inventoried items all year round, our aim is to become the best "one stop shop" for customers looking for NFL, MLB, NCAA and NASCAR apparel, memorabilia and gifts. Currently we are the official retail dealer of Adidas and Nike USA in Virginia. In the past few years, our business has been expanded to other areas such as custom embroidery, custom engraving, personalized child music CDs, and Williamsburg, Virginia souvenirs and gifts.