We started out as Happy Farms in 1971 and switched our name to New Deal Fruit Inc in 1980. New deal has been providing home style Italian groceries and fresh fruit for generations of families in the North Shore. We started serving sandwiches and cold cuts in 1985. Our knowledge of the industry and history in the business has created the go to place for the freshest food in the area. Come on down and we'll treat you like family.