Numbers are important to us at Nezy. But when we’re creating content, we consider more than just SEO value or the volume of new assets posted within a month. We create content that’s intended to resonate with key audiences, regardless of whether the goal is to bring more visitors to a website, convert to a registered site member or close a very specific deal. In order to do so, we focus on developing content that achieves the following:
- Education. Messaging that answers questions, solves problems and helps make informed decisions.
- Engagement. Answers that are easy to find and understand in order to expand thought, opportunities and encourage new questions.
- Expertise. Voices that are approachable and trustworth and that celebrate the invaluable experience of the organization, its key players and customers.
- Longevity. Concepts that remain relevant long after the end-date of a campaign.
- Action-oriented. Stories that build long-lasting connections and relationships between audience and brand while also encouraging specific responses.