NoRA Cupcake Company

There’s No Place Like NoRA

The Anti-Bakery Gourmet Cupcake Shop

Definitely NOT your mother’s cupcake company. NoRA is a “new generation” bakery focused on artistic cupcakes with an emphasis on non-traditional recipes. Our menu features more than 100 flavors, many of which are elaborately decorated and stuffed with unique and unusual fillings. It’s what happens when a cupcake company is born in a bar.

The NoRA bakery and retail store is located at 700 Main Street in Middletown across the street from Eli Cannon’s Tap Room and just north of Rapallo Avenue (that’s North of Rapallo Avenue, NoRA, get it!). Carrie Carella was a bartender at Eli’s with a passion for baking and local business. With Eli’s owner, Phil Ouellette as her partner, Carrie moved across the street and opened NoRA on New Year’s Eve day 2011.

The original, but short lived, plan for NoRA was to be equal parts cupcake and hot sauce, with half of the space dedicated to the bakery and the other half for Eli Cannon’s Trading Company. After just a few months, however, NoRA had taken off. The space originally intended for the Trading Company quickly morphed into The Little Shop of NoRA’s, and before long the Lil’ NoRA Cupcake Truck took to the streets.

The rest, as they say, is history.