In a society of trends, gimmicks and instant gratification, we at NLF feel it's important to cut through the massive piles of BS, and really educate folks on what it means to be healthy, athletic and strong...not just for "this month", but forever. Improving your ability to execute natural, everyday activities without destroying your body, developing balanced full-body strength, and doing the appropriate methods of conditioning. This is what we help people accomplish. This all leads to efficiency and results!