Palace Coffee Company opened July 1, 2011. It has quickly earned a reputation for great coffee, a warm atmosphere, and a talented staff of baristas who do everything with thought and craft. It has also become the hub of the barista community in the Texas Panhandle. It is with that heart Palace Coffee launched the Barista Throwdown League in 2012. Palace Coffee has also been at the forefront of championing the US Latte Art Competition with the hope of launching in 2014.
Through cause lattes and customers’ kind hearts Palace has also been able to raise over $4,000 to benefit local and national non-profits. On top of that, strategic relationships with specific vendors like Project 7, Palace Coffee has been able to contribute towards relief in the areas of homelessness, medicine, water, education, environment, counseling, and food programs.