Peterson's Harley-Davidson South

Few Harley dealerships in the country can boast the family legacy of Peterson's Harley-Davidson in South Miami, Florida. Born from humble beginnings, Peterson's Harley-Davidson was founded in 1954, by "Phil" Peterson in Key West, Florida. Just in from Wisconsin, Phil & his young wife Charlotte fell in love with paradise & bought "the little shop at the end of the road."

Hard work, dedication, attention to detail & focus on customer service guaranteed Phil's success & that of Peterson's Harley-Davidson. The word soon spread that in the Southernmost town in the United States a person could buy a good new or used motorcycle for a reasonable price, have it worked on by qualified mechanics & be treated with courtesy & respect.

Over 50 years later, the same attention to detail & customer satisfaction is still our number one priority at Peterson's Harley-Davidson South. These days, Phil is semi-retired. However, his sons, Drew & Dirk are constantly working hard to keep the same standards associated with the Peterson's family name.