PFI Western Store originated in 1975 as Preferred Farmers Incorporated. Today, our 30,000 square-foot retail center has helped establish PFI as a unique Western retailer like no one else. Combining superior customer service with a team of top-notch professionals (many of whom have been with the company since the very beginning) who can deliver what the customer wants today, whether it's a perfectly custom-blocked cowboy hat or a pair of boots that fit like a glove or a saddle that’s comfortable for both rider and horse. We recognize that Western is more than fashion. It's a lifestyle choice that embraces freedom and adventure.