For vacationers who crave an escape from the norm, Plunge Beach Hotel is a laid back hotel … with an edge. Plunge Beach Hotel is designed with today’s active, educated tech-savvy customers in mind but with the amenities so often missing in today’s so called trendy hotels. Plunge is a literally a few steps from the sand, a claim fewer and fewer hotels can make. Located in one of Florida’s great American Beach Towns, a world away from concrete high rise condos. Unlike typical beach hotels, Plunge Beach Hotel is a non-corporate, non-cookie-cutter, slice of unexpected imagination with an off-beat approach to food, music, technology, amenities, activities and accommodations.