Primary Intelligence

What We Do

We deliver outcomes like better sales win rates, better revenue retention, and better customer growth.

Our Win Loss and Customer Experience Analysis programs seek to answer one simple question:

What do you need to change to achieve the outcome you want?

We use primary-source research, which means speaking directly to your buyers, sellers, and account teams. Then we conduct in-depth analysis to find trends, best practices, and root causes. It’s all supported by our TruVoice software, which we use for the research and to deliver answers to your strategic leaders.

Every program is spearheaded by a team of dedicated consultants, analysts, and project managers. So, you’re never far from someone focused on delivering your outcome.