Priority Toyota Charity Bowl

The Priority Charity Bowl Celebrity Football Game is a long-time tradition in Hampton Roads. In fact, it is the longest-lasting charity football game in the country. It’s a flag football contest featuring many of Hampton Roads top celebrities including media personalities, former great athletes and regional leaders. Players, referees and coordinators volunteer their efforts, provide their own equipment, and raise funds to benefit local children in need.

The sponsorship by Dennis Ellmer of Priority Automotive Group that began in 2011 has allowed us to now grow the community that we touch. Originally solely supporting the Virginian-Pilot Joy Fun to purchase toys for local children in need, the Priority Charity Bowl Celebrity Football Game is now able to support many different local children's charities! It’s just great fun for great causes. Admission is free.