Prismana

Prismana is an online lead attribution platform built from the ground up to help businesses measure the efficacy of their efforts.

To put this more simply, Prismana was created to be an easy, cost effective solution to a problem plaguing businesses since they started using the internet to do business:

“Are our efforts driving business?”

There have been many tools created over the years to help with this and many are good. Analytics platforms can tell you a lot about what happens as a result of efforts but unless the platform is a true third party solution, they are not always impartial. Call tracking platforms can be effective but they are expensive and are driven by usage – plus they only track calls.

Prismana is different. It marries homegrown call tracking with lead capture and, eventually, full metrics detailing the two. Something that makes Prismana special is that, unlike other solutions out there, it actively displays calls to action that creates data naturally taken in by your existing systems to allow you to measure your success. It actions your site to help those systems work better. Prismana is predicated on the following three things:

Simplicity

If it’s hard to implement or use it stands to reason that you won’t use it. Prismana takes about 15 minutes to implement once you have all the ingredients in place. Those ingredients consist of dedicated phone numbers, emails, contact forms, or any other means by which your customers can touch your company. Once you have those, implementation and configuration is a snap and Prismana does the rest. Right now, your reporting doesn’t change. It’s however you are doing it today.

Non-disruption

Prismana doesn’t require you to change anything about your business. If you like your email, phone and CRM systems, we don’t see a reason for you to stop using them. If it ain’t broke, then there’s no need to fix it. As long as you have accurate methods that your customers can connect with you Prismana will ensure that every customer for every channel you are measuring finds their way to the right place.

Cost Effectiveness

Something that frustrates businesses is that usage based solutions are expensive and they continue to get more expensive as your business grows. That’s not how things should work. Call tracking sometimes sounds like a great plug-and-play solution but those minutes add up – and chances are your phone systems have unlimited minutes (so that’s wasteful). Lead capture solutions tend to get more expensive as your traffic goes up or the number of leads you capture increases. Prismana is one flat fee – period.