Located in Needham, Massachusetts, Pura Vida is a home decor boutique full of 'cool stuff' that will enhance the beauty and personality of your home. Our unique selection of products support local artisans and entrepreneurs. We place an emphasis on items that are recycled, repurposed, reclaimed, and have a natural element about them. We have a collection of high quality gift items that are perfect for weddings, birthdays, house warming gifts, host gifts, and many other holiday occasions. At Pura Vida, our goal is to make your shopping experience memorable, personable, relaxing and enjoyable. When you shop at Pura Vida, discovery is around every corner.