Rich City RIDES

Rich City Rides, a counterculture organization founded in August 2012 to counterbalance non-human infrastructure with human infrastructure by encouraging people to the utilize the most significant asset in any city; the street.

In a time when people living in marginalized communities are most at risk for poor health, lack of activity, lack of opportunity, poor nutrition and subject to living in areas with the highest levels of pollution, Rich City Rides uses bicycles to create possibilities for the most vulnerable members of the cycling community to improve health, economic stability and individual and collective capacity.

Through direct engagement with people using mindful, active transportation we galvanize communities and reconnect disconnected neighborhoods.