Rita's of Escondido - Felicita

Locally owned and operated, Rita's of Escondido serves to bring HAPPINESS to our home city of Escondido as well as all surrounding areas of North County. Our business is providing awesome treats, but our real mission is happiness, relationships, and community building.

Rita’s Franchise Company is the largest Italian Ice concept in the nation, currently operating in 26 states with over 600 locations! We offer a variety of frozen treats including famous Italian Ice made fresh daily with real fruit and available in over sixty-five flavors!

Other mouthwatering treats include: Old-Fashioned Frozen Custard, Milkshakes, Sundaes, Light Custard, Custard Cookie Sandwiches made with OREO® and Chocolate Chip Cookies, layered Gelati, and our signature Misto® and Blendini® creations. Since 1984, “Ice, Custard, Happiness,” has been our brand’s motto and over thirty years later, Rita’s is still dedicated to serving up a big dose of happiness with freshly made, delicious, custom treats, in a fun-filled atmosphere! Visit our store for your very own taste of happiness or have Rita’s deliver happiness to you through our catering, fundraising and sponsorship opportunities!

We are excited to be part of a franchise that won the Zagat Survey for the #1 Best Quick Refreshment, Ice Cream/Custard for 2012 and was also named Top 100 on Entrepreneur Magazine’s “Top 500 Franchise Rankings!”