Rita's of Florence

Everyone has a calling in life. At Rita’s, ours is serving up heaping helpings of happiness. Family owned and operated, we’re proud to be Florence’s favorite stop for one-of-a-kind frozen treats that make life a little sweeter. We might not have invented Italian ice, but with a ton of flavors made with fresh fruit every 36 hours, we like to think we made it cool. Don’t forget our old-fashioned custard, either -- every swirl features the perfect smooth, creamy consistency and comes with toppings of your choice. We also have milkshakes, frozen custard cookies, frozen coffees, banana splits, old-fashioned sundaes, frozen drinks, and the list goes on. No matter what you order, one thing’s for sure: You’re in for a good time!