ROCK The ROAD

Welcome to ROCK the ROAD!!

The official page to track all the events happening at
The Sturgis Motorcycle Museum & Hall of Fame
during the 2017 rally.

"Honor The Rider"

This is the goal of The Sturgis Motorcycle Museum and Hall of Fame.

So, for the FIRST TIME EVER in Museum history, we are throwing our own party in our very own backyard during the rally.
We are bringing some of the best home town bands that our great nation has to offer. They are ready to to rock you right out of those riding leathers!!


The Museum itself is a non-profit, member and donor supported museum dedicated to preserving the past, educating about the sport and culture, and playing a pivotal role in the future of motorcycling.

It's collection is a growing celebration of the past, present, and future of motorcycle culture showcasing some of the finest vintage motorcycles, artifacts, and memorabilia in biking history. It pays tribute to the remarkable machines that started it all, as well as the dedicated people who bring it to life and ensure its survival. When it comes to biker culture, the Sturgis Motorcycle Museum and Hall of Fame is one of the Black Hills finest attractions.

The Sturgis Motorcycle Museum and Hall of Fame sits on
the busiest intersection of the Sturgis Rally.
And, the week of Sturgis alone has averaged between
400,000 to 500,000 visitors for more than 25 years!!

We need YOUR help to bring more attention to this
amazing icon of the motorcycle world.

Be part of this grass roots movement at the
Sturgis Motorcycle Museum and Hall of Fame!!

Please visit sturgismuseum.com to find out more!