Roots: Underground Outfitters

Roots Underground Outfitters is an urban clothing store and high-end fashion brand based in the beautiful city of Milwaukee, Wisconsin. Roots offers its customers the most exclusive, high quality, and sought after national brands, alongside the best local brands that Milwaukee has to offer.

Roots is proud to stock seasonal clothing, accessories (watches, glasses, belts, etc.), and exclusive shoes. By offering both national and local brands, Roots gives its customers the ability to stand out, no matter where they may be.

To take exclusivity to the next level, Roots also offers on-the-spot custom screen printing. Whether you want a single personalized shirt for a night out; or shirts, hats, or other clothing for a team, club, organization, or brand: Roots has you covered.

Roots: From the ground up.