Royal Roots Clothing

MICHELLE KOHO BEGAN PRINTING SHIRTS IN 2005 UNDER THE NAME 707 GROWN. SHE GREW UP IN THE "707" WHICH IS THE AREA CODE FOR THE MAJORITY OF NORTHERN CALIFORNIA. SHE HAS LIVED IN SEVERAL 707 COUNTY'S INCLUDING SONOMA, LAKE, MENDOCINO AND HUMBOLDT! MICHELLE HAS A STRONG PASSION FOR REGGAE MUSIC AND ONE OF HER FIRST DESIGNS WAS THE "I HEART REGGAE" DESIGN. SHE STARTED SELLING THE CLOTHES TO HER FRIENDS AND FAMILY AND THEN REINVESTED THE MONEY IN MORE CLOTHES. SHE STARTED HITTING UP PROMOTERS THAT SHE KNEW TO SELL THE CLOTHING AT THEIR EVENTS. MAJORITY OF THE EVENTS TAKE PLACE IN HUMBOLDT COUNTY SUCH AS REGGAE ON THE RIVER AND THE SUMMER ARTS AND MUSIC FESTIVAL IN SOUTHERN HUMBOLDT WHERE MICHELLE IS FROM. IN 2008 MICHELLE CHANGED THE NAME TO ROYAL ROOTS ENTERPRISES. SHE IS THE SOLE OWNER AND OPERATOR OF ROYAL ROOTS AND HAS BEEN SINCE DAY ONE IN 2005. SHE LEARNED TO PRINT SHIRTS AND DOES ALL HER OWN PRINTING, MARKETING, SALES AND EVERYTHING ELSE IT TAKES TO RUN THE BUSINESS. IN 2010 MICHELLE STARTED DJ'N WHICH HAD BEEN A DREAM OF HERS FOR OVER 15 YEARS! YOU CAN FIND DJ RUNDAT PLAYING IN HUMBOLDT FOR ANY TYPE OF PARTY! SHE HAS DONE SEVERAL COMMUNITY KIDS DANCES, SCHOOL GRADUATIONS, REGGAE ON THE RIVER AND OPENED UP FOR SEVERAL BIG REGGAE ACTS LIKE LADY SAW, GYPTIAN, DEMARCO AND MORE!