The San Antonio Fatherhood Campaign is a community initiative designed to promote responsible fatherhood by helping males and father’s of all ages to achieve greater self esteem and better awareness of their responsibilities to their families and community. Through this initiative, fathers are encouraged to become actively involved in the health and wellness of their own lives as well as in the lives of their children. The campaign wants to emphasize the honor of being a father and about the important role a male parent, regardless of his age, plays in the life of his child.