It's hard not to overhype your own business but let me break it down the best I can. We've got all the best equipment for powerlifting, strongman, weightlifting, and sports performance. There are no mirrors so the douchebag flexbros go to other gyms.
The gym is over 60% female because they don't get creeped on by the guys here. Also, guys, don't creep on the girls. It's a fun environment with hard working people! Beginners are welcomed. Also, bring your dogs because we will want to pet them between sets.
We're not that gym where you take off your shirt while training. We're that gym where you triumphantly hit a personal record on a lift and then trip over something later because you're just human and maybe like a little bit clumsy.